I hope you all have installed Google Analytics in your blog. If not then quickly do so. The
information and means to do it are available here. If you do not already know then you should know that
Google Analytics is a tool that provides vital statistics about your website like how many people are
visiting it and what time do they spend there etc. As you see above the Google Analytics gives
information such as Visits, Page Views, Bounce Rates, Average time spent on the website, new visitors
etc.
To reduce the bounce rate the following steps must be taken immediately.
- Targeted keywords: If your website is lacking targeted keywords, then the visitors will not find it relevant to their search results and will therefore move out. The website should not waver from the niche topic. Targeted audience is hard to get if the website covers a wide variety of topics. Your keywords should be there in titles, articles, and all other parts of your website.
- Get the right look: Make your website look like it should be. If your recipe site looks like an auto review site then the potential audience of chefs will desert it like mice in a drowning ship. The look and feel of the site is therefore, very important. The color scheme and the images used should match the theme of the site.
- Images in articles: Always insert images in the articles. Bland articles are not binding enough to catch hold of the visitors. Always insert relevant images, illustrations, diagrams in the articles to get the desired visitors to spend more time at your website.
Firstly a quick preview on the ins and outs of a Google Adsense Account. What is Adsense? It is management centre for webmasters who want to display text and image adverts on their website that are automatically geared to showing advertisers relevant to the content of that site or individual page.Adsense advertising takes two forms: banners and search. Each banner comes in various regular sizes that you would expect and can display either text adverts, images or videos and can be colour customised to better integrate into your own design, font choice is fixed though. Adsense for search takes two variations in itself, you can place a search box on a page that either redirects to the Google country specific search engine of your choice or it can redirect to a bespoke results page on your own site showing Googles results. These results pages will have advertisers on them also. Each type of integration use a piece of script (currently javascript, no php yet) that you place in the location you want to show the ads/results. You make money whenever a user clicks on one of these adverts. These earnings are dictated by how much the advertiser has paid to be listed in the banner or searches and by what percent of the revenue you are allocated (this percentage is not openly discussed by big G). Each click is monitored through tracking systems that attempt to eliminate fraudulent clicks and the results can be seen in the reports section of accounts. See the terms of service (TOS) for more details on fraud. This tracker will let you see your click through rates (CTR) which is the percentage of people who have viewed your ads and clicked on one of them. You will also see how much you have earned per day and can create separate "channels" which allow you to track the performance of individual websites or even pages. But what is adsense to the website user? Well, here:
Who wants to be a millionaire? Most people heading for the Adsense website these days have generally already had their head filled with promises of being a "millionaire overnight" or even just the phrase "steady income" will be enough to make some salivate at dreams of leaving their boring jobs to be self employed. Unfortunately many quit their jobs way too early and are sorely disappointed when "overnight" success turns into work 10x harder than their old desk job and the amazing "adsense income" doesn't even pay for the electricity your computer is using. It still amazes me that people believe there are secrets to be bought on the web. Any secret worth anything will always remain a secret ... eh, Nixon? Building an empire from a $9.99 ebook may sound possible when you read the gold whisperings of the salesmen but think about it just for a few seconds ... there we go, that clicking sound! Even Jade Goody's Autobiography retails at £16.95 (about $30) and it tells you nothing of any importance.
After the tips and tutorials have let you feeling confused and alone, next we have the Adsense Ready web sites or the "business in a box" purporting themselves as the saviours of the newbie webmaster. These template driven software packages allow you to enter huge lists of keywords and at the click of a button a site of up to 1000 to 100,000 pages is instantly created and uploaded to the web.* Again, let us take those few seconds to just think about that ... got it yet? Let us take the small estimate of only 10 such software companies who sell only one software package a day = after one year there will be 3,650,000 to 365,000,000 auto-generated pages vying for position in the search engine rankings. Of course, there are probably about 100+ such software companies out there and they most likely sell more than one copy a day but my calculator doesn't go that high. Templates for disaster more than anything. Most of these auto generate business models will rely on adsense arbitrage which is the process of paying low amounts on Adwords (e.g. £0.05 per click) for keywords that land on pages where the adverts shown are worth £1.00+ per click. Sounds simple but again, take into account that you are jockeying for position against many other people attempting the same thing and you'll find yourself earning an average of 1p on turnaround. Take the high value keyword "mortgage" - currently there are 163 adwords advertisers bidding to show in the results. At 5p your ad will be shown on results page 14 and will never be shown on a content page. There are easier ways. You have to remember that it's not just you vs. the search engine. It's you vs. a hundred thousand other webmasters. You think you're the only one to ever think of targeting misspellings? Here, try this: morgage, mortage, mortgae - search for those keywords and you'll see that there are already 100+ advertisers. Misspellings have been overrun and they are pretty low volume phrases. There are no back doors to making money with any program, (see our google adsense keyword research tips for more info).
So how do you make money with Google Adsense? Well having spent a long time as an adsense publisher, the best trick I've learned is: there are no tricks and there are no secrets. What you have to do is keep adsense earnings as an afterthought. Put this in real world context (an art that is steadily becoming lost), if you were to focus on the sponsors of an event and build an event around them that's a pretty lousy event. However, if you put on a Monster Truck show Ford will pay you a fortune to advertise as they know loads of people will come. Traffic is the only way to a successful AND LONGTERM business model on the internet. Think of the major ad sense players right now - YouTube and Digg earn millions but they were not created for that purpose. These sites were created to develop traffic and then the income came later. You need to develop something that people want to come to (technical term is "sticky web pages") so that you do not rely solely on search engine traffic. You only have to spend a few hours trawling through the webmaster forums to read about the number of businesses that go under just because of a simple algorithm change. It doesn't even have to be an original thought, you can take a larger concept such as Digg and just make it local e.g. Scotland, Texas, Sydney etc. Trust me, you are more likely to get a decent stream of revenue from being the top of a small niche than from throwing a billion pages at a huge industry. Also, with traffic and a niche comes prestige so that even if you do not rank for the best keywords in your niche you will have a strong base of regular visitors that will keep coming back.
Top paying Adsense Keywords are, in essence, a myth. But if you are determined that the only way forward is to work out the best words that make the most money and build a site around them then I do have some advice. The reason I say they are a myth is because although someone might pay out $50 a click for a keyphrase this is not always an indication of what will actually appear on your pages or of how much adsense will pay you. In most cases these "high paying" lists are created using the keyword addition tool from adwords, or one of the many API tools, where the person enters a word and sees what the bids are. But as part of the adwords model, merchants can place a completely different and much lower bid for banner adverts being shown on content pages through Google Ad sense. Then take into consideration the much secreted Smart Pricing feature where content pages that do not convert well are paid a much lower percentage that those that do. We ran a test on this for the word "mortgage" which the bid selection tells us has a high paying bid of £30 per clickthrough. We built a section totally devoted to this word and set it running. The adverts shown were spot on and the advertisers being shown were the same that were ranking top on the actual Goog site. Average money made from adsenses ads for those pages was £0.57 per clickthrough. (Sidenote: we earned an average £1.23 per click with our regular banner advertisements selling mortgage products!) Now that would work out at as 1% of advertiser revenue being the money made with adsense but that is unlikely. What is more likely is that advertisers were paying much lower amounts for content clicks because of the high level of fraud as everyone and their dog was targeting their keywords. There are loads of "top paying adsense keyword" retailers out there:
Adsense Alternatives? There are two main reasons that you will be looking for an alternative to Adsense. Either you have been kicked off of the program, or all you get is public service ads and/or really low earnings from each clicker. Well, although popular, adsenses strength lies in it's relevance matching capabilities. If your site deals with several products or subject then chances are your ads will never really match the page's content and therefore hardly anyone will clickthrough and therefore you won't make money with any form of contextual advertising. This is particularly common with blogs and forums. Sometimes having just 2-3 good image banner ads through affiliate networks such as Tradedoubler or AffiliateWindow can results in far higher earnings that you ever could get with the ad matching programming. Plus, good selection of advertisers can add visual value to your page, a cluster of text ads can generally detract from such. We have sites with just contextual ads, some with just affiliates banners and some with both. The tip is to change them each month and check the results until you find what works. What's popular isn't always what's best.
Make Money With Google Adsense
You are at the right place to learn about how to make money with Google Adsense?
The purpose of creating this website was to give you all the right and related information about making money with Adsense. Here you will learn to make money with adsense.
In today's internet world everyone is looking to make money online. Some knows this and some has heard it but does not know how to do it. Some knows that Google Adsense is one of the source of making money but don't know how to practically do it and earn money with adsense.
Let me clear one more thing here that many people type ad sense instead of adsense. The correct word is "adsense" and not "ad sense"
Well Let me tell you their are various affiliates and advertisers are their on the internet but no advertising programme is as powerful and succesful as Google Adsense. Infact Anyone can make money with adsense. Read further to know how one can really make good money with Google Adsense.
Google Adsense is an easiest and fastest way for any web site to make money by displaying relevant, text or image ads by Google Adwords (Google's own advertisement programme) and receiving share for pay per click by advertisers on Google. Its way better in comparison to other advertising programme or affiliates as it display's very relevant advertising on your site and your visitors would be looking for similar kind of advertises, hence the chances of clicking this Adsense advertise increases.
I am not discouraging any other advertising programmers but Google Adsense is by far most trusted and good way of making money online.
How Google Does It? And What is His Benefit?
Google Adwords is Google's advertising programme where websites owners advertise their site and pay for this cause. Let me explain this thing to you. When you search Google.com for any keyword, you see some "Sponsored Links" which appear at the right hand side of the screen, which is, related to the keyword you searching for. Advertisers pay a predetermined amount to Google for every time their ad gets clicked. Now Google gives you opportunity to display these advertise on your site and earn share of revenue from it.
This is Google Adsense.
No Matter what your site, blog, portal, forum is all about, you can make money with Google Adsense by displaying their ads.
Now what’s the benefit of Google in doing so?
Why Google is taking money from their advertisers and paying this to you? What is his benefit in it?
Let us answer this here....
Google is smart, since their ads are published on more sites on internet (apart from just Google search engine) they will get more exposure and Google Adwords advertisers fund will be used fast. As Google charges them every time they get clicked or get page impression on your site. So you are helping Google to share the revenue, which is coming from their Adwords advertisers.
Which Category You Fall In For Building Adsense Site For Income?
When you decide to make Adsense Empire you fall in these major categories.
- Make 50 sites and earn 2$ each day from them.
- Make 2 Websites and make 50$ from each one per day.
- Or you have an existing site and target Adsense ads on it.
In most of the cases, people end up in between. Maintaining 50 sites raises content, marketing, and management issues. And 2 sites don’t do well because of lack of information about search engine marketing, market trends etc. Existing site holders dont know how to mix these ads with their content.
Now you have to make your mind that in which direction you want to go.
Which Type Of Site Can Be Made For Generating Adsense Profit?
Once you have decided to make a website or multiple websites, now decide what information or subject will it cater to. A niche or a general one.
We will advice you to go for a niche website, as this will give you more targeted ads from Adsense, and you should write a good content for it, which will help you in many ways.
If you have an existing site please see how to get started with Adsense.
Newbeis, Find a niche on which you will enjoy to write, never know this niche makes you the unique one in the lot. Just make sure using Google Adwords tool, that this niche is going to give some related Advertisements from Google AdSense that you can get good Click Trough Rates.
Why Google Adsense Is Reliable?
What is really good about Google is:-
- It is simple to sign up, create your account, post the ads and let them work.
- Their ads matches with your content, hence visitors are attracted towards them. As they are text ads and have appealing and punching lines so they have more chances of hit.
- Google Adwords advertisers database have almost all the categories of businesses no matter how unique your content is you will have related ads on your site. If in case Google unable to provide you targeted ads they will provide you option to display a default ad of your choice.
- Google does all the relationship acts with you after you sign up; you don't have to worry about maintaining advertiser relationship.
- Google Adsense team ensures that no inappropriate ads display on your pages.
- Google gives you tips to improve your earnings.
- It also helps you with his analytics details that how many visits were there on your page or ad.
- It is well known and for all. Whether you are new or old. Famous or not famous
- Google Adsense team is there to help you in any situation. They have their own discussion forum where you can post your questions, and get answers in less then hour or so.
- You don’t have to chase advertisers; they come to you..
- Ongoing ads, they will never dry up.
- Ads automatically adjust with your page content.
- And the brand with whom you are advertising “Google”. Name does matter, isn’t it?
No other Advertising programme is as successful as Adsense.
How To Get Started With Google Adsense & Make Adsense Account?
- Just don't make a site for Adsense sake. Now when you sign up, you have to show Google Adsense your website, weblog on which you will paste Adsense ads. Google Adsense team will visit your site or weblog, if they find copied content, too many advertisements, your site hosted on free hosting services, copied design or anything unethical on your site, they will not approve your Adsense account. So try to be original, and write good content and don't do any unethical term to violate search engine or Adsense team to remove you.
- If you get approved you will receive one email from Adsense team that your site is approved and now you can post Adsense ads on your site or blog.
- Once you get approved you can post from many Adsense code available in Google Adsense. There are many products to choose from.
- a) Adsense For Content: These types of ads display ads that are targeted to your site's unique content.
- b) Adsense For Search: This types of ads allows you to provide Google or your site search to your site visitors, and if by searching from your site visitor goes to Google and click on any pondered links you get paid for it.
- c) Referral Ads: This ad is being given to you when you reach certain amount in your Adsense account.
This adsense video will help you as an adsense tutorial and tell you how to adsense.
How To Get Traffic on your site For More Adsense Profits?
If you want to earn profit from your site through adsense, you have to get traffic to your site. From the following points you can get good number of traffic without investing a great deal of money.
Always keep in mind that the traffic cannot be generated overnight, and you have to give your time to your site.
We are going to tell you the best practices in the Search Marketing World to build long term traffic to your site.
- On page Optimization
- Make your site search engine friendly (don’t over rule search engine rules)
- Submit site to search engines.
- Submit your site to major and important directories
- Link popularity – Oneway and Reciprocal links – Avoid Link Farms
- Write Articles and submit your articles to article directory
- Email Marketing
- Auto responder marketing
- Blog Marketing
- RSS Feeds
- Create Forums And Massage Boards
- Social Media Optimization – Book Mark, Tell a friend, Digg News
- Give Something to your customer (for example - ebook, software etc.)
- Get your customers reviews - Start poll on your site
- Get paid visitors – Arbitrage, PPC, Adwords
- Always refresh your contents
Some more Important Points to be looked on;
- Look at your keywords, which you have targeted, are they really useful and traffic driven keywords? Check it in different keywords tools like Google Adwords, inventory overture etc.
- Bring more traffic and gain search engine rankings by building some good one way links to your site.
- Increase your click through (CTR) rate with best ads. According to me the ads in your content (336×280 large rectangle) has the highest paying ad group. Skyscraper ads (728 Leader Board) also do well in you right site navigation. Try to focus one topic at one page so you will get relevant ads and your CTR will increase.
- Monitor your ads group. See which ad is doing well for you. Change the position of your ads till you get satisfied CTR.
- Add more keyword rich pages to your sites, which will increase the traffic as well as your earning through Google Adsense. Write content with high CTR pages so that you get higher rates even clicks rate are low. You can see Adwords Keyword Tool for high CTR keywords.
- Keep Your Google Adsense at the top of your page and mix it with layout so the link's aren't recognize as ad's but hyperlink to other pages on your site. Make sure the links are relevant to your site. It has more chances to click and Adsense profit will increase.
- If you are using adsense on Login protected pages, you can tell Adsense to crawl your content using their Site Authentication Feature.